Project Nemo: Building an Accessible Future for Payments

In an industry where rapid innovation often leaves significant factors behind, Project Nemo emerges as a beacon of change. Co-founders Kris Foster and Joanne Dewar are on a mission to bring disability inclusion to the forefront of the payments industry. By addressing accessibility, Project Nemo is reshaping how businesses approach payments, ensuring that everyone, regardless of physical ability, can participate in the digital economy.

The Genesis of Project Nemo

Project Nemo: Driving Real Change

Project Nemo was born from a realization that, despite the rapid evolution of digital payments, accessibility had been largely neglected. Traditional payment methods, such as cash transactions and in-store interactions, have evolved over millennia to accommodate all users. However, newer digital-first products often overlook accessibility, treating it as an optional feature rather than a necessity.

With 20-24% of the European population living with a disability, the industry lacks representation from this demographic, leading to a gap in addressing accessibility needs. Project Nemo aims to fill this void by sparking conversations, highlighting the impact of exclusion, and encouraging companies to improve their disability inclusion efforts.

Key Milestones Achieved by Project Nemo

In just ten months, Project Nemo has successfully brought disability inclusion to the forefront of the payments industry. The organization has participated in over 30 events, produced a microfilm series highlighting payment challenges faced by individuals with disabilities, and launched a thought leadership podcast series. Moreover, Project Nemo has influenced industry partners to enhance the accessibility of events and has introduced new disability inclusion awards.

The team is set to announce major partnerships that will further amplify their impact, driving the industry towards a more inclusive future.

Shaping the Payments Industry for Merchants

Changing Perspectives on Accessibility

Project Nemo addresses the common misconception that barriers for people with disabilities are intentional. By initiating conversations about accessibility, the project helps the industry recognize and eliminate these barriers. Educating businesses on the importance of accessibility—such as enabling e-readers or providing alt text descriptions for infographics—Project Nemo is fostering a more inclusive environment.

This initiative is not just about compliance; it’s about tapping into the potential of a vast, often overlooked market. The "purple pound," or the spending power of disabled individuals, presents a significant opportunity for merchants to build loyalty and trust while differentiating their brands.

The Future of Payments: Accessibility and Inclusion

In the realm of payments, accessibility and inclusion are not mere trends—they are essential for the future. Whether in-store or online, everyone expects the ability to make payments independently. The social model of disability emphasizes that it is the environment, not the individual, that disables. By ensuring accessible payment solutions, we prevent new forms of financial exclusion.

Moreover, enhancing accessibility often benefits all users. By leaning into accessibility, businesses create seamless experiences that improve overall customer satisfaction.

The Role of the European Accessibility Act

The European Accessibility Act is a pivotal step towards creating an inclusive digital landscape. Effective from this summer, the Act mandates a minimum standard for products and services, ensuring they cater to all users. UK companies, although outside the EU, should also adopt these standards to avoid the costs and complexities of retrofitting products for compliance with European offerings.

Success Stories and Impact

Project Nemo’s efforts have resonated deeply with many, as evidenced by the emotional responses at their events. With 23% of the population affected by disability, the initiative has touched countless lives, bringing long-overdue attention to the needs of individuals with disabilities and their families.

Conclusion: A Call to Action

Project Nemo demonstrates that accessibility is not just a moral imperative but a strategic business advantage. By prioritizing disability inclusion, businesses can foster a more equitable and prosperous future for all. As Project Nemo continues to drive change, it invites companies to join the journey towards an accessible payments ecosystem, setting a standard for others to follow.